Hello! I’m Vaida

Making a change through UX. Helping to bring users into the picture and build products that leave a positive impact on people and society.

UX Researcher

to investigate, understand and validate what your users need and want

UX Strategist

to fit user experience into a product roadmap that makes sense

UX Designer

to translate knowledge into a prototype that responds to business and user needs

UX Ambassador

to envision and build a real user-centric organization

UX Researcher

to understand what your user needs & wants

UX Designer

to translate knowledge into a prototype

UX Strategist

to fit business and user needs in a roadmap

UX Ambassador

to envision and build a real user-centric organization

UX Researcher creates understanding and empathy around user behaviours

Every great product starts with a clear understanding of who are you building it for. I eliminate guesswork and gather insights that inform product strategy.

UX Designer translates research and knowledge into solutions.

I strive to build simple wireframes, user flows and prototypes. Inclusivity, accessibility and empowerment for the user and business is what I am for.

UX Strategist delivers a clear roadmap and connects the dots

UX strategy is about finding the intersection between user experience design and business strategy, transmitting it into a tangible plan and advocating for it.

UX Ambassador elevates the role of human centred design

I help to build and grow awareness by acting as a catalyst for change. It always starts with focusing on the bigger picture first – which leads to strategies later.

UX Fika

Meaningful conversations with change makers and leaders I look up to.

Latest conversation

Michael Stausman on sustainable design

The design really does matter. Not only in how we shape and order our world, but also in determining our impact on it.


I love sharing the knowledge and thoughts that might simply bring new perspectives or maybe even inspire someone

Designing the Most Important Product of 2020 – Yourself

Throughout our life, we work on many various personal and professional projects. We travel, discover, meet new people, change careers and embark on new adventures. Some endeavours are bigger. Some are more important than others. Some lead to new beginnings. All of...

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The 19 Most Impactful Books I Read in 2019

Now that the year is almost over, there is no better time to recap the year in books. One of my 2019 goals was to read more. I think it was particularly great year for books, so I thought I’d round up my favorites. Here are the books that got into my reading list:...

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Get in touch

I believe your product should celebrate what makes you unique and foster strong relationships with your customers. Reaching out with a question, an invitation to speak or just want to say hi? Drop me a message here.

*Usual reply time: 1-2 days

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