Select Page

Hello! I’m Vaida

Making a change through UX. Helping to bring users into the picture and build products that leave a positive impact on people and society.

UX Ambassador

to build a really user-centric organization

UX Researcher

to understand what your user needs & wants

UX Strategist

to fit business and user needs in a roadmap

UX Ambassador elevates the role of human centred design

I help to build and grow awareness by acting as a catalyst for change. It always starts with focusing on the bigger picture first – which leads to strategies later.

UX Researcher creates understanding and empathy around user behaviours

Every great product starts with a clear understanding of who are you building it for. I eliminate guesswork and gather insights that inform product strategy.

UX Strategist delivers a clear roadmap and connects the dots

UX strategy is about finding the intersection between user experience design and business strategy, transmitting it into a tangible plan and advocating for it.

UX Fika

Meaningful conversations with change makers and leaders I look up to.

Latest conversation

Michael Stausman on sustainable design

The design really does matter. Not only in how we shape and order our world, but also in determining our impact on it.


Meaningful conversations with change makers and leaders I look up to.

UX Fika with Stefan Twerdochlib on building UX vision

I believe in starting a conversation with fellow UX professionals and learning from their experiences. Making their perspectives available to the whole community is one step forward in spreading the message about the importance of UX. That’s why I have started a...

read more

UX Fika with Dora Palfi on diversity in the tech world

UX Fika series was launched with the goal of bringing more voices into the conversation around UX. However today I will make a special exception. On the occasion of International Women’s Day on March 8th, I wanted to feature a special talk with an inspiring young...

read more

Get in touch

I believe your product should celebrate what makes you unique and foster strong relationships with your customers. Reaching out with a question, an invitation to speak or just want to say hi? Drop me a message here.

*Usual reply time: 1-2 days

7 + 3 =