What your users see – usually in the first few seconds of experiencing your site or entering the shop – is one of the most determinative factors for their next steps. Thanks to eyetracking – knowing where your users look is no longer guesswork and myths can be...

Design impacts behavior. If you know how to impact behavior, you can also design for behavior. That being said, I want to share how behavioral psychology can transform your e-commerce business. I am not talking about simply transforming sales revenues here by...

Recommendation systems are being used by an increasing number of e-commerce sites. They not only make it easier for consumers to find relevant products to purchase, but also help to engage your shoppers, convert them to customers, and increase average order values and...

Over the last few years e-commerce analytics has become more complex than ever. As the retail environment becomes ever more competitive and technology transforms customer behaviour and evolves their expectations, new and innovative ways to measure results have arisen....

For every retailer, every holiday season is the most hectic time of year. As the Christmas season is fast-approaching again - it is a perfect time to grab this opportunity to increase sales and market reach by rethinking your email marketing programs. Last year, email...

When you focus on growing your e-commerce business, it seems logical to spend all the time looking for new ways to attract buyers to your site and convert. However, now that a shopper can so easily go to a competitor's site and find another place to buy the same...

The business-to-business marketplace is constantly evolving. While the consumer-driven B2C e-commerce scene is getting more and more advanced every day with players like Amazon and Netflix, B2B companies are accelerating too and expecting the same level of...

The holiday season is coming very soon and if you still haven´t started, now it is the time to map out your marketing campaigns in order to drive the most revenue for your business this year. These 5 steps are everything you might need to turn an average Holiday...

Are you gearing up for back-to-school campaigns on your site? As we are sure you already know, back-to-school is the 2nd busiest shopping season of the year. If you want your e-commerce business to rock the back-to-school season, you have to start now, because...

In 2015, Google announced that for the first time ever, it was seeing more searches on mobile devices than on desktops. Integrating m-commerce merchandising best practises is more than just an added bonus now - it's an absolute necessity for a seamless omnichannel...

When you focus on growing your e-commerce business, it seems logical to spend all the time looking for new ways to attract buyers to your site and convert. However now that a shopper can so easily go to a competitor's site and find another place to buy the same...

As the saying goes, it’s best to measure twice, cut once. When you know where to begin testing, you can make the best use of your time and effort when it comes to analyzing results and making changes. However, when you do something for the first time, there is bound...

Mary Meeker's Internet Trends reports are hotly anticipated and encompass a wide world of data, critical statistics on the key trends in digital business and technology disruptions. The remarkable depth of her interesting presentation can be very overwhelming. We have...

The steady rise of m-commerce is innovating personalisation and has started to become a mainstream way for shoppers to buy online. In fact, if you look at the latest statistics, mobile e-commerce now counts for almost 30% of all the e-commerce sales in the...

One of the tenets of successful e-commerce personalization is segmentation and forming a complete picture of each customer. The way to do that is via collecting, optimizing and interpreting enormous amounts of data that is well beyond anything that can be managed in a...

When marketing your eCommerce website, attracting new customers to your landing pages is always a triumph. Studies show that most companies are more focused on gaining new customers than retaining current ones. And yet, that secondary goal of hanging on to existing...

Everyone is on-the-go these days, which is why maximizing the customer experience to increase sales through mobile technology is essential. According to a Pew Research Center study, 64% of Americans now own smartphones. By ignoring your website’s “mobility,” you may...

As an experienced e-commerce marketer, you probably already know that email communication is an essential component of your overall marketing strategy. You may also know that segmenting your emails—that is, sending highly targeted messages to smaller subgroups of...

While the ever-lengthening holiday season is certainly an advantage to e-commerce retailers everywhere, typically generating up to 40% of a seller’s annual revenue, the winter months that follow can be a little bleak by comparison. This year’s holiday season will be...

Shopping cart and abandonment is one of the biggest thieves of revenue in e-commerce today and it’s also one of the easiest to attack.Consider some statistics: Nearly 68% of online shopping carts are abandoned on average (meaning 2/3 of all online retail revenue is...

It’s 2016 and you haven’t figured out which e-commerce moves to make. Stop scrambling. Here are some actions many e-commerce sites are taking to start the year right: Commit to the right platform Of course, there’s no one-size-fits-all e-commerce platform, but there’s...

Whether you ushered in 2016 feeling ahead of the ecommerce technology curve or still have some catching up to do, one thing is certain: e-commerce innovation is constant. If you can wait long enough, have room on your calendar and money in the marketing budget,...

In 2015, 52% of eCommerce site traffic was attributed to mobile along with 15% of site sales. Though these numbers speak volumes about the adoption of mobile and the turn that e-commerce shopping is taking, mobile hasn’t eclipsed desktop as the shopping device for...

Ecommerce implementers have an increasing number of marketing options at their disposal—thanks in part to the quickening pace of big-data-driven applications that simplify the ability to successfully engage 1:1 with consumers across multiple channels in real-time....

Mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013. Obviously, mobile is playing an increasingly important role in commerce, but mobile isn’t simply the point-of-purchase endgame. People are also using...

Converting browsers into buyers is far from easy. Getting consumers to your site and keeping them there requires a great deal of planning and precision in terms of timing, market intelligence and product offering. But research shows that even after all these...