Blog

I have quite a generalist profile, but I tend to stick & specialize in the following 3 industries

Building my own Linchpin: Becoming a Better UX Leader

In his book - Linchpin: Are you Indispensable? - Seth Godin poses a challenge: Take your gift, whatever it is, and use it to change the world. Godin argues that everyone, me and you (not just the Einsteins of the world), can find a linchpin inside of them that needs...

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Designing the Most Important Product of 2020 – Yourself

Throughout our life, we work on many various personal and professional projects. We travel, discover, meet new people, change careers and embark on new adventures. Some endeavours are bigger. Some are more important than others. Some lead to new beginnings. All of...

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The 19 Most Impactful Books I Read in 2019

Now that the year is almost over, there is no better time to recap the year in books. One of my 2019 goals was to read more. I think it was particularly great year for books, so I thought I’d round up my favorites. Here are the books that got into my reading list:...

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Behavioral Design: a Missing Layer in E-commerce

Design impacts behavior. If you know how to impact behavior, you can also design for behavior. That being said, I want to share how behavioral psychology can transform your e-commerce business. I am not talking about simply transforming sales revenues here by...

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Invisible Banking: How to Make Saving Easy

In the 1960s, Stanford University conducted the so-called Marshmallow Experiment, a study conducted by Professor Walter Mischel in which a child was offered the choice of being able to eat a single marshmallow now, or if they waited 15 minutes, too. As you can...

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UX-Driven Marketing: What, Why and How

Every company wants to create a brand that interests people, converts them and turns users into brand evangelists. Unfortunately, it’s easier said than done. That’s where User Experience comes in. According to Nielsen Norman Group, user experience is all aspects of...

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Marketing and UX: Collaboration is Everything

Coffee and chocolate. Bread and butter. Coca cola and popcorn. What do all these combinations have in common? They all make sense to us, right? Take a moment and think about this combination: Marketing and User Experience. It has more in common than meets the eye....

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Dear Banker, We Need to Talk About UX

Design has changed (and even transformed) a lot of industries: music, technology, electronics, fashion. And not surprisingly, the financial industry is not immune to its impact. The reality is that more agile and digital-only banks like N26, Moven and Simple, are...

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How can sentiment analysis help your e-commerce business?

Over the last few years e-commerce analytics has become more complex than ever. As the retail environment becomes ever more competitive and technology transforms customer behaviour and evolves their expectations, new and innovative ways to measure results have arisen....

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7 Biggest Mistakes in Ecommerce A/B Testing

As the saying goes, it’s best to measure twice, cut once. When you know where to begin testing, you can make the best use of your time and effort when it comes to analyzing results and making changes. However, when you do something for the first time, there is bound...

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5 e-commerce Customer Retention Strategies That Work

When marketing your eCommerce website, attracting new customers to your landing pages is always a triumph. Studies show that most companies are more focused on gaining new customers than retaining current ones. And yet, that secondary goal of hanging on to existing...

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Improve your Mobile Sales with These A/B Testing Ideas

Everyone is on-the-go these days, which is why maximizing the customer experience to increase sales through mobile technology is essential. According to a Pew Research Center study, 64% of Americans now own smartphones. By ignoring your website’s “mobility,” you may...

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Three Email Segmentation Pitfalls to Avoid

As an experienced e-commerce marketer, you probably already know that email communication is an essential component of your overall marketing strategy. You may also know that segmenting your emails—that is, sending highly targeted messages to smaller subgroups of...

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9 Ways e-commerce Sites Can Grab This Year by the Horns

It’s 2016 and you haven’t figured out which e-commerce moves to make. Stop scrambling. Here are some actions many e-commerce sites are taking to start the year right: Commit to the right platform Of course, there’s no one-size-fits-all e-commerce platform, but there’s...

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Upcoming E-commerce Innovations of 2016

Whether you ushered in 2016 feeling ahead of the ecommerce technology curve or still have some catching up to do, one thing is certain: e-commerce innovation is constant. If you can wait long enough, have room on your calendar and money in the marketing budget,...

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Mobile vs. Desktop in the E-commerce Purchasing Funnel

In 2015, 52% of eCommerce site traffic was attributed to mobile along with 15% of site sales. Though these numbers speak volumes about the adoption of mobile and the turn that e-commerce shopping is taking, mobile hasn’t eclipsed desktop as the shopping device for...

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Top E-commerce Trends For a Profitable 2016

Ecommerce implementers have an increasing number of marketing options at their disposal—thanks in part to the quickening pace of big-data-driven applications that simplify the ability to successfully engage 1:1 with consumers across multiple channels in real-time....

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Optimize your checkout page before shoppers arrive

Converting browsers into buyers is far from easy. Getting consumers to your site and keeping them there requires a great deal of planning and precision in terms of timing, market intelligence and product offering. But research shows that even after all these...

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I believe your product should celebrate what makes you unique and foster strong relationships with your customers. Reaching out with a question, an invitation to speak or just want to say hi? Drop me a message here.

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