Blog
I have quite a generalist profile, but I tend to stick & specialize in the following 3 industries
Bringing the Positive Change: 3 Personal Projects to Share Today
Hello beautiful friends! Happy International Women’s Day! On this special day, I wanted to share a bit more personal way of how I bring back to the community and focus on building a positive future for other women, men … and our planet too. One step at a time. With...
read more30 Books that got me through 2020
For many, 2020 was a year that saw them develop a deeper knowledge of passions or rediscover a new interest when regular life has slowly eroded. In books as in life, 2020 was a year of many great revelations about design, leadership, sustainability, and nature for me....
read moreBuilding my own Linchpin: Becoming a Better UX Leader
In his book - Linchpin: Are you Indispensable? - Seth Godin poses a challenge: Take your gift, whatever it is, and use it to change the world. Godin argues that everyone, me and you (not just the Einsteins of the world), can find a linchpin inside of them that needs...
read more11 things every digital designer can do to reduce carbon footprint
On this Earth hour of 2020, me and Guillem Espias worked on a shared blog post to remind all fellow digital designers that our work, our efforts impact the earth and all life on it, because everything we do (also in digital) has a carbon footprint. If we want to...
read moreDesigning the Most Important Product of 2020 – Yourself
Throughout our life, we work on many various personal and professional projects. We travel, discover, meet new people, change careers and embark on new adventures. Some endeavours are bigger. Some are more important than others. Some lead to new beginnings. All of...
read moreThe 19 Most Impactful Books I Read in 2019
Now that the year is almost over, there is no better time to recap the year in books. One of my 2019 goals was to read more. I think it was particularly great year for books, so I thought I’d round up my favorites. Here are the books that got into my reading list:...
read moreChasing the Northern light in E-commerce: measuring the impact of UX. Part 1.
There are plenty of myths surrounding the Northern Lights. We see amazing photos of it online, expecting the same effect and mesmerizing green sky when we lookup. However, you might need to gaze for quite some time, know where to look for it, find the right location,...
read moreEyetracking in E-commerce: breaking the myths in the physical and digital world
What your users see – usually in the first few seconds of experiencing your site or entering the shop – is one of the most determinative factors for their next steps. Thanks to eyetracking – knowing where your users look is no longer guesswork and myths can be...
read moreE-commerce Journey Mapping: Taking the First Step Towards Unified E-commerce
It might be challenging for you to get into the mind of the customer. You might wonder why a customer leaves your checkout? Or why do they spend so much time in a physical shop, but conversions are low in mobile? The root cause is that you most likely don´t have a...
read moreBehavioral Design: a Missing Layer in E-commerce
Design impacts behavior. If you know how to impact behavior, you can also design for behavior. That being said, I want to share how behavioral psychology can transform your e-commerce business. I am not talking about simply transforming sales revenues here by...
read moreInvisible Banking: How to Make Saving Easy
In the 1960s, Stanford University conducted the so-called Marshmallow Experiment, a study conducted by Professor Walter Mischel in which a child was offered the choice of being able to eat a single marshmallow now, or if they waited 15 minutes, too. As you can...
read moreBehavioral Economics in Digital Banking: Taking the Pain Out of Finances
This blog post is inspired by one of the Top 10 books every FinTech professional should read- “Dollars and Sense” by Daniel Ariely and Jeff Kreisler. Understanding the rationale behind financial decision-making has long been a challenge. Money touches every part of...
read moreAn open letter to Debbie Millman and all creative females on designing your career
Dear Debbie, As we kick-start 2018, I’ve been reflecting on the people (and organizations) to whom I am most grateful for pushing me to make my little dent in the universe. I’m addressing this to you Debbie, most importantly because of your desire to make a difference...
read moreUX-Driven Marketing: What, Why and How
Every company wants to create a brand that interests people, converts them and turns users into brand evangelists. Unfortunately, it’s easier said than done. That’s where User Experience comes in. According to Nielsen Norman Group, user experience is all aspects of...
read moreMarketing and UX: Collaboration is Everything
Coffee and chocolate. Bread and butter. Coca cola and popcorn. What do all these combinations have in common? They all make sense to us, right? Take a moment and think about this combination: Marketing and User Experience. It has more in common than meets the eye....
read moreDigital Banking and UX: Harvesting the Low Hanging Fruit of User Onboarding
You never get a second chance to make a good first impression. In digital banking, onboarding is the most direct way to illustrate to users the type of customer experience that can be expected at your bank. The reality is that soon the days of driving to the bank,...
read moreCreating Digital Banking Habits: UI/UX Experts Share Their Thoughts
79% of smartphone owners admit to checking their device within 15 minutes of waking up every morning. Consumers have become hooked on digital apps like Instagram, Uber, Facebook, and Whatsapp, habit-forming products that connect the user’s problem to a solution and...
read moreDear Banker, We Need to Talk About UX
Design has changed (and even transformed) a lot of industries: music, technology, electronics, fashion. And not surprisingly, the financial industry is not immune to its impact. The reality is that more agile and digital-only banks like N26, Moven and Simple, are...
read more4 Key Lessons I Learned After Starting a Productivity Planner
There are many reasons to make 2017 the year you become a little bit more productive - not only to make better use of your time, finish the day a bit more satisfied with your work but also to become more happy overall. That´s why at the beginning of this year I have...
read morePersonalised recommendations – top algorithms and methods used by retailers
Recommendation systems are being used by an increasing number of e-commerce sites. They not only make it easier for consumers to find relevant products to purchase, but also help to engage your shoppers, convert them to customers, and increase average order values and...
read moreHow can sentiment analysis help your e-commerce business?
Over the last few years e-commerce analytics has become more complex than ever. As the retail environment becomes ever more competitive and technology transforms customer behaviour and evolves their expectations, new and innovative ways to measure results have arisen....
read moreHoliday Season Email Marketing Ideas to Catapult your Revenue
For every retailer, every holiday season is the most hectic time of year. As the Christmas season is fast-approaching again - it is a perfect time to grab this opportunity to increase sales and market reach by rethinking your email marketing programs. Last year, email...
read more4 Retention Campaigns that Retailers Still Fail to Implement
When you focus on growing your e-commerce business, it seems logical to spend all the time looking for new ways to attract buyers to your site and convert. However, now that a shopper can so easily go to a competitor's site and find another place to buy the same...
read moreThe Best Ways to Use Personalization in B2B E-commerce Industry
The business-to-business marketplace is constantly evolving. While the consumer-driven B2C e-commerce scene is getting more and more advanced every day with players like Amazon and Netflix, B2B companies are accelerating too and expecting the same level of...
read moreA 5-Step Checklist to Get Your E-commerce Ready for the Holiday Season
The holiday season is coming very soon and if you still haven´t started, now it is the time to map out your marketing campaigns in order to drive the most revenue for your business this year. These 5 steps are everything you might need to turn an average Holiday...
read moreBack to School E-commerce 2016 Trends and Campaigns to try
Are you gearing up for back-to-school campaigns on your site? As we are sure you already know, back-to-school is the 2nd busiest shopping season of the year. If you want your e-commerce business to rock the back-to-school season, you have to start now, because...
read more5 Strategies for Creating M-commerce that Converts Visitors into Customers
In 2015, Google announced that for the first time ever, it was seeing more searches on mobile devices than on desktops. Integrating m-commerce merchandising best practises is more than just an added bonus now - it's an absolute necessity for a seamless omnichannel...
read more4 Retention Campaigns that Retailers Still Fail to Implement
When you focus on growing your e-commerce business, it seems logical to spend all the time looking for new ways to attract buyers to your site and convert. However now that a shopper can so easily go to a competitor's site and find another place to buy the same...
read more7 Biggest Mistakes in Ecommerce A/B Testing
As the saying goes, it’s best to measure twice, cut once. When you know where to begin testing, you can make the best use of your time and effort when it comes to analyzing results and making changes. However, when you do something for the first time, there is bound...
read more5 E-commerce highlights from Mary Meeker’s 2016 Internet Trends Report
Mary Meeker's Internet Trends reports are hotly anticipated and encompass a wide world of data, critical statistics on the key trends in digital business and technology disruptions. The remarkable depth of her interesting presentation can be very overwhelming. We have...
read moreHow the Mobile Revolution Changes E-commerce Automation & Personalization
The steady rise of m-commerce is innovating personalisation and has started to become a mainstream way for shoppers to buy online. In fact, if you look at the latest statistics, mobile e-commerce now counts for almost 30% of all the e-commerce sales in the...
read more5-data Driven Customer Segments to Fuel your E-commerce Personalization Strategy
One of the tenets of successful e-commerce personalization is segmentation and forming a complete picture of each customer. The way to do that is via collecting, optimizing and interpreting enormous amounts of data that is well beyond anything that can be managed in a...
read more5 e-commerce Customer Retention Strategies That Work
When marketing your eCommerce website, attracting new customers to your landing pages is always a triumph. Studies show that most companies are more focused on gaining new customers than retaining current ones. And yet, that secondary goal of hanging on to existing...
read moreImprove your Mobile Sales with These A/B Testing Ideas
Everyone is on-the-go these days, which is why maximizing the customer experience to increase sales through mobile technology is essential. According to a Pew Research Center study, 64% of Americans now own smartphones. By ignoring your website’s “mobility,” you may...
read moreThree Email Segmentation Pitfalls to Avoid
As an experienced e-commerce marketer, you probably already know that email communication is an essential component of your overall marketing strategy. You may also know that segmenting your emails—that is, sending highly targeted messages to smaller subgroups of...
read moreDriving Sales After Holiday Season: Creative Ways to Skyrocket Your Conversions
While the ever-lengthening holiday season is certainly an advantage to e-commerce retailers everywhere, typically generating up to 40% of a seller’s annual revenue, the winter months that follow can be a little bleak by comparison. This year’s holiday season will be...
read more5 Shopping Cart Abandonment Campaign Ideas that Could Boost Your Sales This Year
Shopping cart and abandonment is one of the biggest thieves of revenue in e-commerce today and it’s also one of the easiest to attack.Consider some statistics: Nearly 68% of online shopping carts are abandoned on average (meaning 2/3 of all online retail revenue is...
read more9 Ways e-commerce Sites Can Grab This Year by the Horns
It’s 2016 and you haven’t figured out which e-commerce moves to make. Stop scrambling. Here are some actions many e-commerce sites are taking to start the year right: Commit to the right platform Of course, there’s no one-size-fits-all e-commerce platform, but there’s...
read moreUpcoming E-commerce Innovations of 2016
Whether you ushered in 2016 feeling ahead of the ecommerce technology curve or still have some catching up to do, one thing is certain: e-commerce innovation is constant. If you can wait long enough, have room on your calendar and money in the marketing budget,...
read moreMobile vs. Desktop in the E-commerce Purchasing Funnel
In 2015, 52% of eCommerce site traffic was attributed to mobile along with 15% of site sales. Though these numbers speak volumes about the adoption of mobile and the turn that e-commerce shopping is taking, mobile hasn’t eclipsed desktop as the shopping device for...
read moreTop E-commerce Trends For a Profitable 2016
Ecommerce implementers have an increasing number of marketing options at their disposal—thanks in part to the quickening pace of big-data-driven applications that simplify the ability to successfully engage 1:1 with consumers across multiple channels in real-time....
read moreCreating a Seamless Mobile Experience for Your e-commerce Site
Mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013. Obviously, mobile is playing an increasingly important role in commerce, but mobile isn’t simply the point-of-purchase endgame. People are also using...
read moreOptimize your checkout page before shoppers arrive
Converting browsers into buyers is far from easy. Getting consumers to your site and keeping them there requires a great deal of planning and precision in terms of timing, market intelligence and product offering. But research shows that even after all these...
read moreGet in touch
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