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Chasing the Northern light in E-commerce: measuring the impact of UX. Part 1.

Chasing the Northern light in E-commerce: measuring the impact of UX. Part 1.

by VaidaPakulyte | Dec 12, 2019 | E-commerce, User Experience

There are plenty of myths surrounding the Northern Lights. We see amazing photos of it online, expecting the same effect and mesmerizing green sky when we lookup. However, you might need to gaze for quite some time, know where to look for it, find the right location,...
Eyetracking in E-commerce: breaking the myths in the physical and digital world

Eyetracking in E-commerce: breaking the myths in the physical and digital world

by VaidaPakulyte | Dec 4, 2019 | E-commerce

What your users see – usually in the first few seconds of experiencing your site or entering the shop – is one of the most determinative factors for their next steps. Thanks to eyetracking – knowing where your users look is no longer guesswork and myths can be...
E-commerce Journey Mapping: Taking the First Step Towards Unified E-commerce

E-commerce Journey Mapping: Taking the First Step Towards Unified E-commerce

by VaidaPakulyte | Nov 4, 2019 | E-commerce, User Experience

It might be challenging for you to get into the mind of the customer. You might wonder why a customer leaves your checkout? Or why do they spend so much time in a physical shop, but conversions are low in mobile? The root cause is that you most likely don´t have a...
Behavioral Design: a Missing Layer in E-commerce

Behavioral Design: a Missing Layer in E-commerce

by VaidaPakulyte | Nov 4, 2019 | E-commerce

Design impacts behavior. If you know how to impact behavior, you can also design for behavior. That being said, I want to share how behavioral psychology can transform your e-commerce business. I am not talking about simply transforming sales revenues here by...
Personalised recommendations – top algorithms and methods used by retailers

Personalised recommendations – top algorithms and methods used by retailers

by VaidaPakulyte | Jan 22, 2017 | E-commerce

Recommendation systems are being used by an increasing number of e-commerce sites. They not only make it easier for consumers to find relevant products to purchase, but also help to engage your shoppers, convert them to customers, and increase average order values and...
How can sentiment analysis help your e-commerce business?

How can sentiment analysis help your e-commerce business?

by VaidaPakulyte | Jan 22, 2017 | E-commerce

Over the last few years e-commerce analytics has become more complex than ever. As the retail environment becomes ever more competitive and technology transforms customer behaviour and evolves their expectations, new and innovative ways to measure results have arisen....
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