by VaidaPakulyte | Dec 12, 2019 | E-commerce, User Experience
There are plenty of myths surrounding the Northern Lights. We see amazing photos of it online, expecting the same effect and mesmerizing green sky when we lookup. However, you might need to gaze for quite some time, know where to look for it, find the right location,...
by VaidaPakulyte | Dec 4, 2019 | E-commerce
What your users see – usually in the first few seconds of experiencing your site or entering the shop – is one of the most determinative factors for their next steps. Thanks to eyetracking – knowing where your users look is no longer guesswork and myths can be...
by VaidaPakulyte | Nov 4, 2019 | E-commerce, User Experience
It might be challenging for you to get into the mind of the customer. You might wonder why a customer leaves your checkout? Or why do they spend so much time in a physical shop, but conversions are low in mobile? The root cause is that you most likely don´t have a...
by VaidaPakulyte | Nov 4, 2019 | E-commerce
Design impacts behavior. If you know how to impact behavior, you can also design for behavior. That being said, I want to share how behavioral psychology can transform your e-commerce business. I am not talking about simply transforming sales revenues here by...
by VaidaPakulyte | Jan 22, 2017 | E-commerce
Recommendation systems are being used by an increasing number of e-commerce sites. They not only make it easier for consumers to find relevant products to purchase, but also help to engage your shoppers, convert them to customers, and increase average order values and...
by VaidaPakulyte | Jan 22, 2017 | E-commerce
Over the last few years e-commerce analytics has become more complex than ever. As the retail environment becomes ever more competitive and technology transforms customer behaviour and evolves their expectations, new and innovative ways to measure results have arisen....
