by VaidaPakulyte | Apr 2, 2018 | Fintech
In the 1960s, Stanford University conducted the so-called Marshmallow Experiment, a study conducted by Professor Walter Mischel in which a child was offered the choice of being able to eat a single marshmallow now, or if they waited 15 minutes, too. As you can...
by VaidaPakulyte | Mar 4, 2018 | Fintech
This blog post is inspired by one of the Top 10 books every FinTech professional should read– “Dollars and Sense” by Daniel Ariely and Jeff Kreisler. Understanding the rationale behind financial decision-making has long been a challenge. Money touches every part...
by VaidaPakulyte | Nov 16, 2017 | Fintech, User Experience
You never get a second chance to make a good first impression. In digital banking, onboarding is the most direct way to illustrate to users the type of customer experience that can be expected at your bank. The reality is that soon the days of driving to the bank,...
by VaidaPakulyte | Nov 16, 2017 | Fintech, User Experience
79% of smartphone owners admit to checking their device within 15 minutes of waking up every morning. Consumers have become hooked on digital apps like Instagram, Uber, Facebook, and Whatsapp, habit-forming products that connect the user’s problem to a solution and...
by VaidaPakulyte | Nov 16, 2017 | Fintech, User Experience
Design has changed (and even transformed) a lot of industries: music, technology, electronics, fashion. And not surprisingly, the financial industry is not immune to its impact. The reality is that more agile and digital-only banks like N26, Moven and Simple, are...
