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Marketing and UX: Collaboration is Everything

Marketing and UX: Collaboration is Everything

by VaidaPakulyte | Nov 16, 2017 | User Experience

Coffee and chocolate. Bread and butter. Coca cola and popcorn. What do all these combinations have in common? They all make sense to us, right? Take a moment and think about this combination: Marketing and User Experience. It has more in common than meets the eye....
Digital Banking and UX: Harvesting the Low Hanging Fruit of User Onboarding

Digital Banking and UX: Harvesting the Low Hanging Fruit of User Onboarding

by VaidaPakulyte | Nov 16, 2017 | Fintech, User Experience

You never get a second chance to make a good first impression. In digital banking, onboarding is the most direct way to illustrate to users the type of customer experience that can be expected at your bank. The reality is that soon the days of driving to the bank,...
Creating Digital Banking Habits: UI/UX Experts Share Their Thoughts

Creating Digital Banking Habits: UI/UX Experts Share Their Thoughts

by VaidaPakulyte | Nov 16, 2017 | Fintech, User Experience

79% of smartphone owners admit to checking their device within 15 minutes of waking up every morning. Consumers have become hooked on digital apps like Instagram, Uber, Facebook, and Whatsapp, habit-forming products that connect the user’s problem to a solution and...
Dear Banker, We Need to Talk About UX

Dear Banker, We Need to Talk About UX

by VaidaPakulyte | Nov 16, 2017 | Fintech, User Experience

Design has changed (and even transformed) a lot of industries: music, technology, electronics, fashion. And not surprisingly, the financial industry is not immune to its impact. The reality is that more agile and digital-only banks like N26, Moven and Simple, are...
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