79% of smartphone owners admit to checking their device within 15 minutes of waking up every morning. Consumers have become hooked on digital apps like Instagram, Uber, Facebook, and Whatsapp, habit-forming products that connect the user’s problem to a solution and captivate us from the first interaction.

Habits are actions we carry out with little or no conscious thought. When it comes to banking, you could be forgiven for thinking that ATMs had been around forever and that visiting the ‘hole in the wall’ has always been second nature to us. Not so. In fact, Barclays was the first bank to install an ATM in London in 1967, and it actually took considerable time for them to become commonplace. Has the dawn of digital banking, and our new set of habits, committed the ATM to extinction? Not quite.

Despite all the digital transformation that is happening, I would say logging into your online bank is not yet a common ‘urge’ in our day-to-day lives. Because developing high-quality and meaningful engagement is far from easy, I wanted to talk to UI/UX experts and hear how to design positive impact and habit-forming experiences within digital banking. How can small interactions drive longer-term engagement and provide a true impact in a person’s life?

Designing the Most Important Product of 2020 – Yourself

Throughout our life, we work on many various personal and professional projects. We travel, discover, meet new people, change careers and embark on new adventures. Some endeavours are bigger. Some are more important than others. Some lead to new beginnings. All of...

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The 19 Most Impactful Books I Read in 2019

Now that the year is almost over, there is no better time to recap the year in books. One of my 2019 goals was to read more. I think it was particularly great year for books, so I thought I’d round up my favorites. Here are the books that got into my reading list:...

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