79% of smartphone owners admit to checking their device within 15 minutes of waking up every morning. Consumers have become hooked on digital apps like Instagram, Uber, Facebook, and Whatsapp, habit-forming products that connect the user’s problem to a solution and captivate us from the first interaction.
Habits are actions we carry out with little or no conscious thought. When it comes to banking, you could be forgiven for thinking that ATMs had been around forever and that visiting the ‘hole in the wall’ has always been second nature to us. Not so. In fact, Barclays was the first bank to install an ATM in London in 1967, and it actually took considerable time for them to become commonplace. Has the dawn of digital banking, and our new set of habits, committed the ATM to extinction? Not quite.
Despite all the digital transformation that is happening, I would say logging into your online bank is not yet a common ‘urge’ in our day-to-day lives. Because developing high-quality and meaningful engagement is far from easy, I wanted to talk to UI/UX experts and hear how to design positive impact and habit-forming experiences within digital banking. How can small interactions drive longer-term engagement and provide a true impact in a person’s life?
Hello beautiful friends! Happy International Women’s Day! On this special day, I wanted to share a bit more personal way of how I bring back to the community and focus on building a positive future for other women, men … and our planet too. One step at a time. With...read more
For many, 2020 was a year that saw them develop a deeper knowledge of passions or rediscover a new interest when regular life has slowly eroded. In books as in life, 2020 was a year of many great revelations about design, leadership, sustainability, and nature for me....read more
In his book - Linchpin: Are you Indispensable? - Seth Godin poses a challenge: Take your gift, whatever it is, and use it to change the world. Godin argues that everyone, me and you (not just the Einsteins of the world), can find a linchpin inside of them that needs...read more
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