Hi! I'm Vaida.

Blogger | ux SPECIALIST | Behavioral design & science fan 




As evangelists, we are only as powerful as the number of leaders we harness around us. That’s why I will be starting a series of talks with UX leaders to educate, inspire and build more awareness about the UX field as a whole. Here’s my first interview with William, Head of UX at GANT. 


recent articles

30 Books that got me through 2020

For many, 2020 was a year that saw them develop a deeper knowledge of passions or rediscover a new interest when regular life has slowly eroded. In books as in life, 2020 was a year of many great revelations about design, leadership, sustainability, and nature for me....

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Building my own Linchpin: Becoming a Better UX Leader

In his book - Linchpin: Are you Indispensable? - Seth Godin poses a challenge: Take your gift, whatever it is, and use it to change the world. Godin argues that everyone, me and you (not just the Einsteins of the world), can find a linchpin inside of them that needs...

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Having worked with Vaida on events, newsletters, graphic design only one word comes to mind: commitment. Though she might not physically seem big anyone will for sure experience a big mind and a huge personality..

Jacob Nymann Petersen

Marketing Professional

What real stood out for me is Vaida’s creative side. She is an excellent out of the box thinker with the ability to bring concepts to life in the most impactful way. She is business savvy; detail oriented and is a stickler for timelines.

Sarah D'Arcey

Fashion Styling | Communications

Creative and resourceful, her growth-mindset is palpable and very contagious. Vaida recognizes the value in building meaningful networks and embracing change. She has the attitude of an entrepreneur who spearhead new initiatives.

Miriam Ballesteros

Inbound Marketing Specialist

Say hi & connect with me

If you have questions (or friendly love notes) email me at: pakulytevaida@gmail.com