Let’s make sure your User Experience makes an impact. If you are looking to improve the UX of your product, then there’s a number of ways I can help you. .

1. UX Awareness

Jumping into UX solutions without a solid base is a no-go. While I believe in flexibility, setting a solid understanding of what is ux, why it matters and getting everyone on the same page is a must for a long-term solid cooperation.

As UX ambassador, I help to firstly understand the need for investing in UX and build a shared understanding. That includes:

  • UX workshops
  • Company presentations
  • Guest speaker talks
  • Sessions with stakeholders

2. UX Strategy

Failing to plan is planning to fail. Taking the time to create your UX Strategy is hugely important, just like the tactical work. I try to understand your goals and craft a plan or roadmap that best meets those requirements.

As UX Strategist, I always try to set up a solid foundation that includes:

  • Market research & analysis
  • UX audit
  • UX strategy workshop
  • UX roadmap

3. UX Research

UX research helps to identify, prove or disprove assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models.

As UX researcher, I tailor the analysis to help your organisation understand customers better, by combining qualitative and quantitative methods, for example:

  • User interviews
  • Usability & UX testing
  • Heuristic evaluation
  • Stakeholder interviews
  • Customer journey analysis
  • Data analysis & insights

4. UX Design

When we intend to build a house, we look for an expert in the field that can help us design the structure. It has to be logical, make sense and make us feel that it could be our future home. This is the primary process for me as a UX designer, and it should be collaborative.

As UX designer, I create prototypes and wireframes that provide clarity, offer new perspectives and enable action through shared understanding. That includes:

  • Information architecture
  • Low and mid-fidelity wireframes
  • UX copy and organisation of content
  • High-level user flow diagrams
  • Interactive prototypes


Kind words from people I have worked with

Having worked with Vaida on events, newsletters, graphic design only one word comes to mind: commitment. Though she might not physically seem big anyone will for sure experience a big mind and a huge personality.

Jacob Nymann Petersen

Project Manager, AU Herning

Creative and resourceful, her growth-mindset is palpable and very contagious. Vaida recognizes the value in building meaningful networks and embracing change. She has the attitude of an entrepreneur who spearhead new initiatives.

Miriam Ballesteros

Marketing Director, Strands

What real stood out for me is Vaida’s creative side. She is an excellent out of the box thinker with the ability to bring concepts to life in the most impactful way. She is business savvy; detail oriented and is a stickler for timelines.

Sarah D'Arcey

Creative Consultant, Sarah D'Arcey Styling

Get in touch

I believe your product should celebrate what makes you unique and foster strong relationships with your customers. Reaching out with a question, an invitation to speak or just want to say hi? Drop me a message here.

*Usual reply time: 1-2 days

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